Wholesale & Distribution

Inventory and sales software for UK wholesale distributors.

Built for British wholesalers, distributors and trade suppliers. Customer-specific pricing, sales rep targets and leaderboard, quote-to-order workflow, multi-warehouse stock, and Xero export. From £100k turnover up to £20m.

Free forever^* on Starter · From £49/month + VAT for paid plans · No setup fees

Per-cust

Customer-specific pricing

Different prices per account, tier, or contract

Sales reps

Targets & performance dashboard

Monthly leaderboard, win rate, target tracking

Multi-WH

Stock across warehouses & vans

Allocate stock by location, transfer between sites

Sound familiar?

The day-to-day frustrations we hear from wholesale distribution businesses — and what changes when you switch to the right tool.

⚠ Customer-specific pricing chaos

You've got 80 accounts, each with their own price list, payment terms, and credit limits. Half is in your head, the rest scattered across PDFs and emails. New staff can't quote anyone without checking with you — and even you sometimes quote the wrong price.

⚠ Sales reps you can't measure

You've got 3-4 reps but no idea who's actually performing. Sarah hits target every month, Mark looks busy but never closes — but without proper data, you're managing by gut feel and gut feel is usually wrong.

⚠ Quote follow-up that goes cold

A prospect asks for a quote, you send it from Word, and then... what? Did they open it? Did they share it internally? Did anyone follow up? Most quotes go cold not because the price was wrong, but because nobody chased.

⚠ Stock allocation across vans, warehouses, branches

Two warehouses, three vans, occasionally a customer site for direct deliveries. Knowing where stock is, at any given moment, is genuinely difficult — until something doesn't ship and a customer gets angry.

What you get with StockedSoft

Features built specifically for wholesale distribution operations — included in every plan from Growth upwards.

💰

Customer-specific price lists

Set different prices per customer, per tier, or per contract. Pick lists and invoices use the right price automatically. New staff can quote correctly from day one — no more checking with the owner.

🎯

Sales rep targets & dashboard

Set monthly sales targets per rep. Track quotes sent, won, win rate, sales value vs target. Live leaderboard so reps see exactly where they stand. End-of-month reporting writes itself.

📄

Quote-to-order workflow

Branded PDF quotes with your logo. Track Draft → Sent → Won → Lost. Won quotes convert to sales orders in one click. Lost quotes stay searchable so you can re-engage when the timing is right.

🏪

Multi-warehouse & van stock

Track stock at the main warehouse, the back-up unit, and the reps' vans. Transfer stock between locations as needed. See real-time availability per location before you commit to delivery dates.

💳

Credit limits & payment terms

Set credit limits and payment terms per customer (Net 30, Net 60, COD). Orders against accounts over their credit limit flag for approval. Aged debtor reports show who's overdue at a glance.

🚚

Pick, pack & despatch

Generate pick lists by route, by van, or by despatch slot. Drivers know what's going where. Customer signatures captured on delivery. Stock goes down automatically when the despatch is confirmed.

How a typical wholesale distribution business runs on StockedSoft

A normal week, end to end.

MONDAY

Receipt incoming stock from suppliers

Two pallet deliveries arrive. Receipt against the open POs. Stock auto-allocated to the bins specified on receipt. Available for sale immediately.

TUESDAY

Sales rep sends 6 quotes from the field

Rep visits 4 customers, sends quotes via the mobile interface. Each quote uses that customer's specific price list. Two prospects added to the pipeline. Sales manager sees everything live in the leaderboard.

WEDNESDAY

Process today's sales orders

38 orders confirmed. Generate pick list per route. Pickers work through the warehouse, drivers load up. Customer signatures captured on delivery. Stock goes down on confirmation.

THURSDAY

Convert won quotes, follow up on others

Two of last week's quotes accepted — convert to sales orders, schedule next week's delivery. Three quotes are 7+ days old without response — flagged for rep follow-up.

FRIDAY

Sales team review and reorder planning

Sales manager opens the team performance dashboard. Sarah at 92% of target, Mark at 64% — different conversation than gut feel suggested. Reorder report flags 12 SKUs running low — POs sent to suppliers in 5 minutes.

An illustrative customer profile

How a typical wholesale distribution business in this segment would benefit from StockedSoft.

Robert Davies

Industrial fasteners wholesaler · West Midlands · £2.4m turnover, 5 staff

“I had three reps and zero visibility. Every month I'd look at the sales figures and try to remember which deals were whose. With StockedSoft I get a live leaderboard and target tracking — and the conversations with my reps got a lot more useful.”

✓

Quote conversion rate up from 31% to 44%

✓

Customer pricing errors fell to near zero

✓

Sales team commission disputes ended

Illustrative customer profile · Not a specific named customer

Common questions from wholesale distribution businesses

Can I have different prices for different customers?

Yes — customer-specific pricing is core to wholesale and is included on every plan from Growth. You can set per-customer prices for individual SKUs, or assign customers to a price tier (Gold/Silver/Bronze). New sales orders automatically use the right price for each customer.

How does sales rep tracking work?

Each salesperson is set up with a monthly sales target. When they create a quote or sales order, it's attributed to them. The Sales Team Performance dashboard shows live progress against target, win rates, quotes sent, and a monthly leaderboard. Available on Growth and Enterprise plans.

Can I track stock on vans and at customer sites?

Yes. Set up "Van A", "Van B", "Customer Site - Tesco" etc. as warehouse locations. Transfer stock between locations. Reps can see what's on their own van, what's in the main warehouse, and place orders against either. Sales orders deplete from the right location automatically.

What about credit control?

Set a credit limit and payment term per customer. New orders that would push a customer over their limit flag for approval before despatch. Aged debtor reports show who's overdue, by how much, and for how long. We don't collect payments directly — your finance team handles that via your accounting platform.

Does it integrate with Xero?

Yes — Xero export is included on every plan. Sales invoices, supplier bills, and stock journals export as Xero-ready CSVs in seconds. Map your account codes once and it just works.

I've got a 4-person sales team. Is the leaderboard useful or just gimmicky?

In our experience, it's genuinely useful — sales reps respond to visible performance data. A live leaderboard, even a small one, drives behaviour change. The data also lets you reward genuinely high performers (rather than the loudest ones) and identify reps who need coaching.